Online Bookmakers

Below are several of the key online bookmakers we advise clients to set up accounts with.

If you are to be long term successful at betting, one of the key things you must realise is that that shopping around bookmakers for best odds and prices will aid your making of a long term betting profit.

You should have accounts set up in advance to aid speedy bet placing when you need it.

Many of the bookmakers below offer free bets to new users. Why not set up accounts with each of them and earn from the various free bet offers to boost your betting bank.

As well as the bookmakers, no half serious bettor should be without an account at the betting exchange Betfair.

NB these bookmaker offers apply to those who open an account with them for the first time.

All offers are for those of age 18+

Additional T&C will apply to all offers so be sure to
read the full T&C details on the bookmakers own sites.

Note as well that bookmakers can alter
and change their new customer offers at any time.
So be sure to double check any offer mentioned
here is still live and valid via the bookmaker's own site.

By all means alert us if you do spot a change from what we highlight here.

Please Gamble Responsibly and note this site


Bet365£200 Deposit Bonus
Free Bet Offer:

100% Initial Deposit Bonus

Open an account today and claim your 100% Deposit Bonus - Join Now!

In order to qualify for your bonus, please follow these simple instructions:

Open an account, make a deposit of £/€10* or more and you will be entitled to a 100% bonus on your qualifying deposit up to a maximum of £/€200.

See the 365 site for full details.

Perks and Concessions:

* NO MORE 5P RULE 4 - When a withdrawn horse is at odds of between 10/1 and 14/1, bookmakers normally make a 5p deduction to your winnings. Bet365 have abolished this irritating 5p deduction for the first such withdrawal in any race.

* BEST ODDS GUARANTEED RACE EVERY DAY - take an early bird price and be safe in the knowledge that if the SP is greater you will get paid out at the bigger price!

* DOUBLE RESULT ON EVERY RACE - BET 365 will pay out on both the disqualified and the official winner on every UK and Irish horse race.

ITV Racing 4/1 Offer
Back any single winner at 4/1 or more on any race televised live on ITV or ITV4 and you can have a risk free bet to the same stake (up to £50*) on the next race broadcast live by ITV Racing. This offer applies to the FIRST single bet placed by a customer on each live ITV or ITV4 race.

If your risk free bet also wins at odds of 4/1 or more, you qualify for a risk free bet on the next live ITV or ITV4 race. Keep backing those winners and bet365 will keep giving you risk free bets! If your risk free bet loses, your stake (up to £50*) will be refunded to your account.

This offer will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, any refund amount or subsequent risk free bet amount will be equal to the remaining active stake. Where more than one selection in the same race is placed on the same bet slip, the first selection is deemed to be the one which is highest on the bet slip. Bets must be paid for and placed in the usual way. Ante-Post bets, Enhanced Win bets, Cover Bets, Tote/Pari-Mutuel (bets and dividends), and 'Not to Win' bets are not applicable for this offer.

T&Cs apply.

Betfair£100 in free bets
Free Bet Offer:

Get up to £100 in free bets! Place 5 bets of £10 or more and get a £20 free bet. You can do this 5 times.

Who can take part?

New customers only. Available to residents of UK or Republic of Ireland using promo code ZBBC01.

What do I need to do?

Place 5 x£10 (or more) single bets on the Sportsbook each at min odds 1/2 (1.5). Bets placed on the same selection or market do not qualify for this promotion.

What can I win?

After your 5 qualifying bets have been settled, you will receive a £20 free bet. The process can be repeated up to 5 times. The max bonus available is £100 (5 x£20 free bets)

When will I get my prize?

Free bets will be awarded within 24 hours of you completing the qualifying requirement.

What else do I need to know?

You can stake more than £10 but it will only count as one qualifying bet. Excludes 'same market' bets placed on the Exchange. Cashed Out and Voided bets do not qualify. Bets placed using free bets as the stake (in full or in part) will not qualify. Offer excludes customers who deposit using Moneybookers or Neteller. Only one bet per event qualifies. Multiple bets are excluded and any single bets in multiple bets are also excluded (e.g Lucky 15). Free bets are valid for 30 days

Perks and Concessions:

Betfair is a betting exchange and now also bookmaker. As such you can anticipate higher betting odds. Additionally you can act like a bookmaker and lay selections not to win. Also you can lock in profits via buying then selling again if odds move in your favor.

BoyleSports£50 Free Bets
Free Bet Offer:

Place a bet of £5 or more and if it loses, they will match it with a free bet up to £25. Place a further 5 real money bets at odds of at least 2.0 / Evs (Combined for multiples) to receive a free bet based on your average stake up to £25 Customers who win their first bet can still qualify for Part 2 Free bets are applied on a next day basis. Max available bonus £50 Qualifying bets placed at 2.0 / Evs or greater. This also applies for combined odds for multiples.

Perks and Concessions:

BoyleSports have weekly football cashback specials as well as daily specials on Horse Races.

They also offer Best Price Guarantee on All UK and Irish Races.

BetFred£30 free bet
Free Bet Offer:

Register at and place a £10 bet on football

Receive a £30 free bet within 48 hours of your bet being settled

Perks and Concessions:

Double Result on Uk Horse Racing

No 5p Rule 4 Deductions


Lucky Bonus

15% - All Correct Lucky 15
20% - All Correct Lucky 31
25% - All Correct Lucky 63

Super Bonus

25% - All Correct Yankee
50% - All Correct Canadian
100% - All Correct Heinz

Lucky Bonus applies to all Sport
Super Bonus applies to Horse Racing only
Super Bonuses minimum unit stake 20p

LadbrokesFree £25 Bet
Free Bet Offer:

Free £25 Bet
1. Sign UpWith promo code F25 2. BetOn your favourite sport 3. Get up to £25 in a matched free bet
See their site for full terms.

Perks and Concessions:

Best Odds Guaranteed.

Take a price - including early prices, board prices, singles and multiples - and if the SP returns greater we'll pay you out at the bigger price.

Available on all UK and Irish horse races

Large dependable bookmaker

ToteSportFree £25 Bet
Free Bet Offer:

1-Open an account with ToteSport. 2- Make a Bet 3 - Instantly get a free bet matching the stake of your first paid bet up to £25

See Totesport Site for full terms

Perks and Concessions:

ToteSport pay "double result" in horse racing. If your horse finishes first but gets disqualified..we still pay out.

CoralFree £20 Bet
Free Bet Offer:

Simply register with, deposit and place your first real money sports bet of £5 and they will give you a free £20 bet

Perks and Concessions:

Best Odds Guarantee on all uk horse racing and a strong offer that will refund your max £25 stake if you back a faller in national hunt racing

PaddyPowerFree £20 bet
Free Bet Offer:

Open a new account, If your FIRST bet is a loser PaddyPower will refund it in CASH up to £20 max.

See Paddy Power site for full details

Perks and Concessions:

Pay out on disqualified winners on horse racing ( double result)



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