Online Bookmakers

Below are several of the key online bookmakers we advise clients to set up accounts with.

If you are to be long term successful at betting, one of the key things you must realise is that that shopping around bookmakers for best odds and prices will aid your making of a long term betting profit.

You should have accounts set up in advance to aid speedy bet placing when you need it.

Many of the bookmakers below offer some form of enticing introductory bonus offer to new users. Why not set up accounts with each of them and earn from the various free bet offers to boost your betting bank.

As well as the bookmakers, no half serious bettor should be without an account at the betting exchange Betfair.

NB these bookmaker offers apply to those who open an account with them for the first time.

All offers are for those of age 18+

Additional T&C will apply to all offers so be sure to
read the full T&C details on the bookmakers own sites.

Note as well that bookmakers can alter
and change their new customer offers at any time.
So be sure to double check any offer mentioned
here is still live and valid via the bookmaker's own site.

By all means alert us if you do spot a change from what we highlight here.

Please Gamble Responsibly and note this site


Betfair£100 bet bundle
Free Bet Offer:

New Customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply

Perks and Concessions:

Betfair started as a pure betting exchange but now also offers a more traditional bookmaker or sportsbook option. [ the free bet offer above applies to their sportsbook section ] The sportsbook section does offer BOG or Best Odds Guarantee.on uk horse racing.

For many however the best thing about betfair is their punter to punter betting exchange.There one can generally anticipate higher betting odds. Additionally on the exchange you can act like a bookmaker and lay selections not to win. Also you can lock in profits via buying then selling again if odds move in your favor.

Betfair usually have several different offers and concessions on the go at any one time across both the sportsbook and exchange sections. Best to visit their site and see the obvious Promotions page for any special deals they have right now.

Bet365£100 in Bet Credits
Free Bet Offer:

New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and Bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

Significant Terms and Conditions

- Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
- To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at €100*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
- Deposits made using NETeller, Skrill or Skrill 1-Tap will not count as your qualifying deposit.
- Bets placed must meet certain conditions to count towards the release of your Bet Credits:
- Must contain at least one selection at odds of 1/5 (1.20) or greater.
- In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
- Where a stake has been partially Cashed Out, only the remaining active stake will count.
- Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
- Fully Cashed Out, Instant Games, Gaming, void bets or bets placed via our Telephone Betting service will not count.

- Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
- Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

*or currency equivalent

T&Cs, time limits and exclusions apply.

Perks and Concessions:

* NO MORE 5P RULE 4 - When a withdrawn horse is at odds of between 10/1 and 14/1, bookmakers normally make a 5p deduction to your winnings. Bet365 have abolished this irritating 5p deduction for the first such withdrawal in any race.

* BEST ODDS GUARANTEED RACE EVERY DAY - take an early bird price and be safe in the knowledge that if the SP is greater you will get paid out at the bigger price!

* DOUBLE RESULT ON EVERY RACE - BET 365 will pay out on both the disqualified and the official winner on every UK and Irish horse race.

ITV Racing 4/1 Offer
Back any single winner at 4/1 or more on any race televised live on ITV or ITV4 and you can have a risk free bet to the same stake (up to £50*) on the next race broadcast live by ITV Racing. This offer applies to the FIRST single bet placed by a customer on each live ITV or ITV4 race.

If your risk free bet also wins at odds of 4/1 or more, you qualify for a risk free bet on the next live ITV or ITV4 race. Keep backing those winners and bet365 will keep giving you risk free bets! If your risk free bet loses, your stake (up to £50*) will be refunded to your account.

This offer will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, any refund amount or subsequent risk free bet amount will be equal to the remaining active stake. Where more than one selection in the same race is placed on the same bet slip, the first selection is deemed to be the one which is highest on the bet slip. Bets must be paid for and placed in the usual way. Ante-Post bets, Enhanced Win bets, Cover Bets, Tote/Pari-Mutuel (bets and dividends), and 'Not to Win' bets are not applicable for this offer.

T&Cs apply. See Bet365 Site For Full Details

BetFred£60 bonus
Free Bet Offer:

Register & deposit using debit or credit card

Place your first bet of £10 on sports at odds of 1/1 or greater, settled within 60 days

Betfred will give you £30 in free bets & £30 in casino bonuses within 48 hours of settling your 1st bet

Key Info:

Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. £30 Casino bonus is applied 24 hours after qualifying Sports bet is settled. Initial bonus amount is for play purposes only. Players must wager their casino bonus 50x (equal to £1500) before any winnings from the casino bonus can be withdrawn. Max casino bonus bet is £5 (per single bet or game round). Staking above the maximum and/or withdrawing funds before wagering is met will result in forfeiture of bonus funds and pending winnings. Stake contribution restrictions apply on select games. Full T & Cs apply. Casino bonus requires an opt-in. E-Wallet restrictions apply.

Perks and Concessions:

Double Result on Uk Horse Racing

No 5p Rule 4 Deductions


Lucky Bonus

15% - All Correct Lucky 15
20% - All Correct Lucky 31
25% - All Correct Lucky 63

Super Bonus

25% - All Correct Yankee
50% - All Correct Canadian
100% - All Correct Heinz

Lucky Bonus applies to all Sport
Super Bonus applies to Horse Racing only
Super Bonuses minimum unit stake 20p

LadbrokesFree £50 Bet
Free Bet Offer:

Free matched bet of up to £50 for new customers of Ladbrokes

18+. New customers only. Promo code 'F50' required.
Certain deposit methods excluded.
Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet.
Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days.
Free bet stake not returned. Single bets only.
Free bet cannot be used on certain markets. T&Cs apply.
See the Ladbrokes site for full terms.

Perks and Concessions:

Best Odds Guaranteed.

Take a price - including early prices, board prices, singles and multiples - and if the SP returns greater we'll pay you out at the bigger price.

Available on all UK and Irish horse races

Large dependable bookmaker

BoyleSports£50 Free Bets
Free Bet Offer:

Place a bet of £5 or more and if it loses, they will match it with a free bet up to £25. Place a further 5 real money bets at odds of at least 2.0 / Evs (Combined for multiples) to receive a free bet based on your average stake up to £25 Customers who win their first bet can still qualify for Part 2 Free bets are applied on a next day basis. Max available bonus £50 Qualifying bets placed at 2.0 / Evs or greater. This also applies for combined odds for multiples.

Perks and Concessions:

BoyleSports have weekly football cashback specials as well as daily specials on Horse Races.

They also offer Best Price Guarantee on All UK and Irish Races.

ToteSportFree £25 Bet
Free Bet Offer:

1-Open an account with ToteSport. 2- Make a Bet 3 - Instantly get a free bet matching the stake of your first paid bet up to £25

See Totesport Site for full terms

Perks and Concessions:

ToteSport pay "double result" in horse racing. If your horse finishes first but gets disqualified..we still pay out.

CoralFree £20 Bet
Free Bet Offer:

Simply register with, deposit and place your first real money sports bet of £5 and they will give you a free £20 bet

Perks and Concessions:

Best Odds Guarantee on all uk horse racing and a strong offer that will refund your max £25 stake if you back a faller in national hunt racing

PaddyPowerFree £20 bet
Free Bet Offer:

Open a new account, If your FIRST bet is a loser PaddyPower will refund it in CASH up to £20 max.

Key Points:

Risk Free £20: New customers only, limited to one per person. If you?ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply

See Paddy Power site for full details

Perks and Concessions:

Pay out on disqualified winners on horse racing ( double result)



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